Consumer Brand Strategist

About This Role

• Intel's Brand and Creative team, within the Global Marketing and Communications Group, is seeking a Consumer Brand Strategist to lead the strategic development of Intel's client and gaming brands.
• This role will shape Intel's brand portfolio across hardware, software, solutions, and services, ensuring alignment with business goals and consumer engagement strategies.
• Responsibilities Include But Are Not Limited To: Brand Strategy Development: Lead the creation, curation, and management of Intel's consumer product brand strategy across processors, integrated technologies, and emerging product categories such as AI, security, graphics, and gaming.
• Naming and Architecture: Define and implement strategic decisions regarding product brand creation, brand extensions, hierarchy, categories, and segmentation.
• Creative Naming Development: Oversee the development of naming conventions, nomenclature, and tiering strategies to ensure a cohesive and effective naming system.
• Cross-functional Collaboration: Partner with Intel strategic planners, engineers, product marketing, and designers to ensure branding strategies align with technical innovation and market positioning.
• Stakeholder Management: Effectively manage senior stakeholders across business, sales, and marketing teams to drive alignment on long-term brand decisions.
• Brand Activation and Visual Identity: Collaborate on the development of physical and digital brand activations, ensuring consistent and impactful brand storytelling.
• Brand Analysis and Insights: Work with internal and external teams to validate brand strategy frameworks, measure consumer impact, and refine ongoing brand management practices.
• Process Optimization: Identify and implement efficiencies in branding workflows.
• Agency and Vendor Management: Direct internal and external brand and naming resources to support branding initiatives when necessary.
• A Successful Candidate Will Demonstrate: Deep expertise in brand strategy, naming, and architecture Willing to drive strategic thinking for evolving product brands and categories Passion for client-facing products and consumer engagement Proven skills to influence creative strategy and visual identity systems Experience in cross-functional collaboration with diverse teams A track record of driving data-driven brand decision-making Experience guiding executive-level stakeholders and fostering business alignment Exceptional project management skills to oversee branding initiatives Strong PowerPoint and presentation skills for executive-level communication This position is not eligible for Intel immigration sponsorship.