Product Marketing Manager, Competitive Intelligence

About This Role

• Product Marketing Manager, Competitive Intelligence Location: Palo Alto, CA or Austin, TX or Burlington, Mass - In Office Team: Enterprise Security Group (ESG) Experience Level: Mid (7-10+ years preferred) About Broadcom's Enterprise Security Group Broadcom’s Enterprise Security Group delivers advanced cybersecurity solutions designed to protect enterprises from sophisticated threats.
• Our mission is to empower businesses to secure their digital environments while ensuring compliance, reliability, and trust.
• We’re seeking a motivated and creative Competitive Intelligence Product Marketing Manager to join the ESG product marketing team supporting the Symantec and Carbon Black brands.
• This role requires an adaptability to seek out success in a non-traditional go-to-market model, helping shape competitive programs for our Catalyst partner network and internal account teams.
• Core Deliverables Battlecards: Dynamic, automated guides for specific competitors and product lines.
• Compete Kits: Comprehensive resource bundles for core product areas (e.g., Endpoint Security, Network Security, DLP, App Control) to simplify sales enablement.
• Positioning Guides: Technical content designed to highlight strategic value and product differentiation.
• Market Intelligence Updates: Actionable insights based on market movements and competitive news.
• Sales Enablement Training: Recorded and live sessions to coach field teams and partners on competitive positioning.
• Strategic Deal Support: On-demand, customized research and guidance for key renewals and new business opportunities.
• Key Responsibilities Competitive Enablement Content: Develop high-impact enablement content, including technical battlecards and positioning guides, that helps sellers focus on strategic value and product differentiation.
• Market Intelligence & Strategic Insights: Monitor market movements and translate competitive news into actionable insights for sales, marketing, and product management teams to inform roadmap decisions.
• Field & Partner Training: Conduct regular competitive enablement sessions and live training for Partners and internal field teams of varying technical aptitudes.
• Strategic Deal Support: Provide on-demand deal support and custom competitive guidance for successful renewals of strategic accounts and new business acquisition.
• Required Qualifications Experience: 7-10+ years of experience in competitive intelligence, product marketing, or an adjacent field.
• Proven success in launching and marketing B2B enterprise security solutions.
• Industry Knowledge: Deep passion for competitive problem solving and familiarity with the cybersecurity landscape (e.g., Zero Trust, DLP, Endpoint Security and XDR).
• Skills: Exceptional ability to up-level technical content into conversational and succinct positioning.
• Highly adaptable and comfortable working with minimal oversight in a fast-paced environment.
• Ability to simplify complex concepts into clear and compelling narratives.
• Proficiency in prompt engineering and AI productivity applications to automate CI research tasks, model competitive scenarios, and streamline cross-functional insight distribution.
• Proficiency with marketing tools, CRM platforms, and analytics.
• Collaboration: Demonstrated ability to work cross-functionally with product management, sales, engineering, and marketing teams.
• Education: Bachelor’s degree in marketing, business, or a technical field; MBA or advanced degree preferred.
• Preferred Qualifications Familiarity with Broadcom’s cybersecurity solutions or equivalent enterprise-grade security products.
• Experience working with global teams and managing multiple stakeholders.
• Certifications such as CISSP, CISM, or equivalent are a plus.
• What We Offer Competitive compensation package.
• Comprehensive health and wellness benefits.
• Opportunities for professional growth in a cutting-edge technology environment.
• The chance to work with a global leader in enterprise technology solutions.
• If you’re a seasoned product marketing professional with a passion for cybersecurity and a drive to make a difference, we want to hear from you! Apply now and join us in shaping the future of enterprise security.
• Compensation and Benefits The annual base salary range for this position is USD 137,500.00 To USD 220,000.00 As a valued member of our team, you'll be eligible for a discretionary annual bonus and the opportunity to receive not only a competitive new hire equity grant, but also annual equity awards, connecting your success directly to the company's growth.
• All subject to relevant plan documents and award agreements.
• Broadcom offers a competitive and comprehensive benefits package: Medical, dental and vision plans, 401(K) participation including company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company paid holidays, paid sick leave and vacation time.
• The company follows all applicable laws for Paid Family Leave and other leaves of absence.
• We will also consider qualified applicants with arrest and conviction records consistent with local law.
• If you are located outside USA, please be sure to fill out a home address as this will be used for future correspondence.