UWB Product Marketing - Director level

What You'll Do

• Define and execute the global product marketing strategy for NXP's UWB solutions, including market segmentation, competitive analysis, value proposition development, and go-to-market planning.
• Lead the development of compelling product messaging, positioning, and storytelling for various UWB applications across mobile, automotive, industrial, and IoT segments.
• Collaborate closely with product management, R&D, sales, and business development teams to identify market opportunities, gather customer insights, and influence future product roadmaps.
• Develop and manage product launch plans, ensuring successful introduction of new UWB products and solutions into the market.
• Create high-impact marketing collateral, including presentations, white papers, application notes, sales training materials, and website content.
• Represent NXP at industry events, conferences, and customer engagements, delivering technical presentations and evangelizing NXP's UWB vision and offerings.
• Monitor market trends, competitive landscape, and customer requirements to continuously adapt and optimize marketing strategies.
• Drive thought leadership initiatives, including articles, blogs, and participation in industry forums, to position NXP as a leader in UWB technology.
• Analyze market data and customer feedback to measure the effectiveness of marketing campaigns and identify areas for improvement.
• Mentor and potentially manage a team of product marketing professionals, fostering a culture of innovation and high performance.
• Job Qualifications: Bachelor's degree in Electrical Engineering, Computer Science, Marketing, or a related technical field.
• Master's degree or MBA preferred. 10+ years of progressive experience in product marketing, technical marketing, or business development within the semiconductor industry, with a strong focus on wireless connectivity technologies.
• Demonstrable expertise in Ultra-Wideband (UWB) technology, including its technical principles, applications, market dynamics, and competitive landscape.
• Proven track record of successfully launching and growing semiconductor product lines globally.
• Strong strategic thinking and analytical skills, with the ability to translate technical features into compelling customer benefits and market value.
• Exceptional communication, presentation, and interpersonal skills, with the ability to effectively engage with diverse stakeholders at all levels.
• Experience working with global teams and customers in a complex, fast-paced environment.
• Ability to travel internationally as required.
• Fluency in English is essential.
• Proficiency in French or other European languages is a plus.
• More information about NXP in France... #LI-7795