Senior Product Marketing Manager- Secure Mobile Solutions

What You'll Do

• China Market and Customer Insight · Develop a deep understanding of Chinese mobile OEM priorities, product architectures, use cases, purchasing criteria, ecosystem requirements, and technology roadmaps. · Build trusted relationships with customers and local teams to uncover current requirements, emerging needs, and new growth opportunities. · Structure local customer feedback and distinguish strategic product requirements from customer-specific requests. · Identify market trends, competitive movements, ecosystem changes, and potential opportunities for differentiation. · Convert fragmented market and customer inputs into clear, actionable insights for global Product Management and the Mobile Market Segment organization. · Build and extend a strong network with key customers, ecosystem partners, sales teams, technical support teams, and internal stakeholders.
• Leverage and strengthen existing customer relationships through close collaboration with local Sales, Marketing and Mobile marketing teams.
• Contribution to Product Definition and Roadmap · Represent China market requirements in product-definition and roadmap discussions. · Translate Chinese OEM needs, use cases, system constraints, and decision criteria into structured product requirements. · Work with global Product Managers, system architects, R&D, and customer application support teams to assess the relevance, scalability, and potential business value of local requirements. · Contribute to feature prioritization by articulating customer value, competitive impact, market potential, and urgency. · Identify common requirements across Chinese customers that could become platform capabilities or differentiated product features. · Challenge global assumptions when local market evidence points to different customer priorities or value drivers. · Provide input to product business cases through local market knowledge, customer evidence, and competitive insight. · Maintain transparency with local stakeholders regarding product priorities, trade-offs, and roadmap direction.
• Value Creation and Product Positioning · Develop a clear understanding of how NXP products create value for Chinese mobile OEMs. · Translate technical features into customer-relevant benefits, use cases, and business value. · Adapt global value propositions to reflect the architectures, priorities, terminology, and decision criteria of Chinese customers. · Identify which product capabilities should be emphasized for different customer profiles and use cases. · Develop differentiated positioning based on customer needs, competitive alternatives, and NXP’s technical strengths. · Provide structured feedback to global Product Management and Marketing when existing positioning does not adequately address the China market. · Contribute to the definition of use cases and positioning for NFC wallet, embedded secure element, eUICC, secure transactions, and related mobile solutions. · Help turn technical differentiation into clear reasons for customers to adopt and promote NXP solutions.
• China-Tailored Product Collateral · Adapt global product presentations, product briefs, sales-enablement materials, and customer-facing messaging for the Chinese market. · Ensure that collateral reflects local OEM use cases, customer concerns, terminology, system architectures, and competitive context. · Create locally relevant customer stories, use-case narratives, product comparisons, and value-proposition materials. · Work with global Product Management, Marketing, customer application support, and local customer-facing teams to maintain technical accuracy and message consistency. · Identify gaps in existing collateral and propose new content required to support local customer engagements. · Support the preparation of customer workshops, product demonstrations, technical presentations, and product launch activities. · Ensure that local adaptations remain aligned with global product strategy and positioning while being credible and effective in China. · Capture feedback on collateral effectiveness and use it to continuously improve messaging and sales enablement.
• Cross-Functional Collaboration · Act as a bridge between Chinese customers and local teams, global Product Management, the worldwide Mobile Market Segment organization, R&D, system architecture, Marketing, Sales and customer application support. · Establish an effective flow of information from China into global product discussions and from global Product Management back to local stakeholders. · Collaborate with local Sales and RMM teams while maintaining a balanced, product-oriented view of customer and market priorities. · Bring clarity and structure when local customer requests, short-term opportunities, and long-term product strategy compete for priority. · Facilitate alignment on customer value, product differentiation, technical feasibility, and roadmap relevance. · Build alignment and influence decisions across global and local cross-functional teams without direct authority. · Support customer engagements in which both technical depth and business positioning are required. · Help ensure that commitments to customers remain aligned with agreed product direction and organizational priorities.
• Market and Competitive Intelligence · Monitor relevant competitors, alternative solutions, technology developments, and changing customer expectations in China. · Analyze how competitors position their solutions and which value propositions are effective with Chinese OEMs. · Identify product gaps, differentiation opportunities, emerging use cases, and potential market threats. · Provide regular, structured market and competitive input to Product Management and the Mobile Market Segment organization. · Connect market evidence to recommendations on product definition, positioning, collateral, and customer engagement. · Help assess whether a requirement is specific to one customer or indicative of a broader market opportunity.
• Your Profile Experience · 7+ years of experience in product management, product marketing, system engineering, application engineering, solution architecture or a customer-facing technical role. · Experience working with mobile device manufacturers, semiconductor products, embedded systems, secure solutions, connectivity, payments, identity or related technology ecosystems. · Demonstrated experience translating customer requirements and technical capabilities into differentiated value propositions. · Experience developing or adapting customer-facing product collateral, presentations, messaging or sales-enablement materials. · Strong knowledge of the Chinese mobile market and experience building relationships with Chinese OEMs are strongly preferred. · Experience collaborating across local and global organizations.
• Technical Background · Bachelor’s or Master’s degree in Electrical Engineering, Computer Engineering, Embedded Systems, Computer Science, Microelectronics, or a related technical field or equivalent relevant experience. · Strong understanding of semiconductor, embedded hardware/software, or system-level product development. · Knowledge of one or more of the following is highly valuable: · NFC and contactless systems · Embedded secure elements · eSIM · Mobile wallet architectures · Secure transactions · Mobile-device architectures · Identity or payment ecosystems · Ability to understand technical product capabilities and translate them into customer and business value.
• Skills and Mindset · Strong customer orientation and understanding of local market dynamics. · Excellent ability to translate between technical, commercial, and customer perspectives. · Strong value-creation and product-positioning mindset. · Structured analytical skills and ability to convert multiple customer inputs into clear recommendations. · Ability to distinguish scalable market requirements from isolated requests. · Clear communication, presentation, and storytelling skills. · Ability to create compelling customer-facing messages from complex technical content. · Collaborative approach combined with confidence to challenge assumptions constructively. · Ability to influence global and local stakeholders without direct authority. · Entrepreneurial, proactive, and solution-oriented mindset. · Fluency in Mandarin Chinese and strong professional English, with the ability to communicate confidently across local and global teams.
• What We Offer · A visible, strategic role serving as the voice o