Senior Manager Channel Marketing & Social Media

What You'll Do

• Channel Marketing Execution Plan and execute channel strategies across social, web, partner and emerging platforms Identify priority channels based on audience behaviour and campaign needs Optimize channel mix and performance through data-driven insights Partner with content and campaign teams to activate content across channels Ensure content is high-quality, technically credible, and channel-appropriate Adapt formats to maximize performance (video, technical explainers, thought leadership) Social Media Leadership Own global social media strategy and day-to-day execution (LinkedIn, YouTube, etc.) Drive audience growth, engagement and reach Manage editorial calendars, publishing and campaign amplification Performance & Optimization Track and report on key KPIs (engagement, reach, audience growth, campaign support) Provide actionable recommendations to improve channel and content performance Collaborate with analytics teams to connect channel activity to business outcomes Team Leadership & Collaboration Lead and develop a small team responsible for social and channel execution Collaborate cross-functionally with demand generation, campaign management, marketing communications and brand content teams Share best practices and drive consistency across global teams What you will bring Hands-on, execution-focus with strong attention to detail Clear understanding of what works across B2B digital and social channels Ability to translate complex technical topics into engaging content Collaborative, pragmatic and results-oriented team player Qualifications: 6–10 years of experience in B2B digital marketing or MarCom, preferably in technology or engineering-led industries Strong hands-on expertise in social media management and multi-channel execution Understanding of B2B buyer journeys and technical audiences (engineers, developers, decision-makers) Data-driven mindset with ability to turn insights into actionable improvements Experience managing agencies or external partners is a plus Excellent command of English Minimum Requirements: Degree in communications, journalism, PR, marketing or related field Strong analytical thinking and problem-solving capabilities Highly organized with the ability to manage multiple priorities in a fast-paced environment Collaborative mindset and strong team orientation Curiosity, proactivity, and a bias for action Solid understanding of digital and content platforms, and (AEO) content strategy Strong affinity for technology and ability to build foundational technical understanding NXP Introduction: NXP Semiconductors N.V. (NASDAQ: NXPI) enables a smarter, safer and more sustainable world through innovation.
• As the world leader in secure connectivity solutions for embedded applications, NXP is pushing boundaries in the automotive, industrial & IoT, mobile, and communication infrastructure markets.
• For more information, please visit our website https://www.nxp.com Career Development Opportunities The future starts here.
• We believe that a key component to growing our business is to develop our people.
• To enable you to grow your career at NXP, we offer online and offline learning opportunities to help you develop some of your core and professional skills.
• We Are NXP! Visit our careers website for more job information.
• Commitment At NXP.
• We recognize we can be a powerful change agent as we continue to deliver innovative solutions that advance a more sustainable future.
• We remain steadfast in our commitment to sustainability and making measurable year-on-year progress.
• Also, we aim to create an inclusive work environment and we will not tolerate racism, discrimination or harassment of any kind.
• We have programs in place focused on diversity, inclusion and equality.
• More information about NXP in the United States...
• NXP is an Equal Opportunity/Affirmative Action Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law.
• In addition, NXP will provide reasonable accommodations for otherwise qualified disabled individuals. #LI-97b2