Senior Program Manager – Channel Incentives & Platform Adoption

About This Role

• Channel Programs Operations Manager We are seeking a Channel Programs Operations Manager to support and scale our global partner ecosystem, with a strong focus on customer lifecycle and adoption of the VCF platform and associated add-ons , executed through resellers and professional services partners.
• Operating within the Partner Program Office, this role enables Partner Account Directors (PADs) and partners to drive onboarding, adoption, expansion, and renewals of VCF and add-on solutions , while delivering operational excellence across partner programs, incentives, reporting, and platforms .
• This role supports the PAD model by providing the operational structure, data, tools, and insights required to drive consistent, measurable partner performance.
• The ideal candidate brings strong expertise in data, automation, and AI-driven operations to improve scalability, efficiency, and program impact.
• Responsibilities Customer Lifecycle & VCF Adoption (Through Partners) Design and optimize operational processes that enable PADs and partners to drive customer lifecycle outcomes (onboarding, adoption, expansion, renewals) for the VCF platform and add-ons .
• Translate VCF platform adoption goals into programmatic workflows, tools, and KPIs that support PAD execution.
• Enable partners with the tools, processes, and guidance required to deliver VCF deployment, expansion, and ongoing consumption .
• Track and provide visibility into partner-led customer outcomes , including VCF adoption, add-on attach, usage, and retention.
• Partner Program & Incentives Operations Operationalize partner programs aligned to VCF platform adoption and expansion , in support of PAD-led partner strategies.
• Partner closely with the incentives/program lead to execute rebates, activity-based incentives, and adoption programs .
• Own end-to-end incentive operations including tracking, validation, accruals, and payout execution , ensuring accuracy and auditability.
• Ensure alignment with Finance on forecasting, accruals, and payout governance .
• Drive simplification and automation of incentive structures and claims processes.
• Data, Reporting & PAD Enablement Build and maintain executive dashboards and KPI reporting to provide PADs with clear visibility into partner performance and VCF lifecycle metrics.
• Develop and operationalize PAD scorecards , ensuring consistent measurement of partner performance and accountability.
• Deliver insights that help PADs identify risks, prioritize actions, and drive partner performance improvements .
• Standardize reporting across systems (CRM, partner platforms, BI tools).
• AI & Automation Leverage AI and automation to enhance PAD effectiveness, including forecasting, adoption insights, anomaly detection, and workflow automation.
• Implement AI-driven use cases such as: Predicting VCF adoption and renewal risk Identifying expansion and add-on opportunities Improving incentive targeting and effectiveness Drive automation to reduce manual effort and increase speed and accuracy.
• Tools & Platform Management Manage and enhance partner and operational platforms (partner portals, incentive systems, certification and performance tools) to support PAD execution and lifecycle visibility .
• Ensure data integrity and consistency across CRM, finance, certification, and partner systems Cross-Functional & Vendor Management Partner with Sales, Customer Success, Marketing, Finance, Legal, and IT to align on VCF adoption goals and program execution .
• Manage third-party vendors supporting channel programs, ensuring performance and compliance.
• Qualifications 12+ years of experience in Channel Operations, Partner Operations, or Sales Operations.
• Strong understanding of partner-led customer lifecycle models (reseller and services) .
• Experience supporting field sales or partner-facing roles (e.g., PADs, account teams) with data, tools, and operational processes.
• Experience with partner programs, incentives, rebates, and payout operations .
• Strong analytical skills with experience building dashboards and KPI frameworks (e.g., Tableau, Power BI).
• Experience applying AI, automation, or advanced analytics in an operations environment.
• Strong project, process, and change management capabilities.
• Bachelor’s degree required.
• Success Metrics (What Good Looks Like) PAD Effectiveness: Improved partner performance and consistency driven through PAD scorecards and insights VCF Platform Adoption: Increased partner-led adoption and consumption of VCF Add-On Attach Rate: Growth in attach of key add-ons across partner-led deals Incentive Accuracy & Efficiency: ≥99% accuracy in incentive tracking and payouts; faster payout cycles Operational Efficiency: Reduction in manual processes through AI/automation; improved reporting speed and quality Renewals & Expansion: Improved partner-driven renewal rates and expansion pipeline Leadership & Interpersonal Skills Strong ownership mindset with a focus on enabling others to succeed.
• Ability to translate strategy into scalable operational support for field teams.
• Excellent communication skills with the ability to influence across a matrixed organization.
• Strong interpersonal skills and ability to build trusted relationships across internal teams and partner ecosystems.
• High attention to detail and ability to manage multiple priorities in a fast-paced environment.
• Comfortable working in a remote and highly collaborative environment.
• Additional Job Description: Compensation and Benefits The On Target Earnings (OTE) range for this position is $154,700 - $247,500 OTE includes Sales Incentive Commission in accordance with relevant plan documents and salary.
• In addition, as a valued member of our team, you'll be eligible to receive a competitive new hire equity grant and annual equity awards, directly connecting your success to the company's growth.
• All subject to relevant plan documents and award agreements.
• Broadcom offers a competitive and comprehensive benefits package: Medical, dental and vision plans, 401(K) participation including company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company paid holidays, paid sick leave and vacation time.
• The company follows all applicable laws for Paid Family Leave and other leaves of absence.
• We will also consider qualified applicants with arrest and conviction records consistent with local law.
• If you are located outside USA, please be sure to fill out a home address as this will be used for future correspondence.