Product Marketing Engineer

About This Role

• We are seeking a dynamic Product Marketing Engineer to join our Industrial Fiber Product Division team in Regensburg, Germany.
• Our fiber optic and sensor products are utilized worldwide in mission critical applications, including power generation and transmission, industrial drives, transit/trains, medical imaging, drones and robots.
• As a Product Marketing Engineer, you will support Regional Marketing Managers, Sales, and R&D teams to introduce new products and maximize the value of our existing portfolio across the entire product lifecycle.
• You will also own critical commercial processes, including quoting, forecasting, and marketing collateral development.
• Key Responsibilities Product Lifecycle and Market Introduction Drive New Product Introductions (NPI) by leading the market entry process and manage margin calculation for upcoming products.
• Portfolio Management: oversee the product lifecycle including product launches, changes, and obsolescences.
• Web Presence: Set up and maintain product pages on Broadcom’s website.
• Commercial Strategy and Operations Forecasting and Analysis: Partner with regional marketing and sales teams to deliver regular, data-driven product-level forecasts.
• Market Intelligence: Conduct comprehensive market and competitor analyses to identify new opportunities and threats.
• Pricing & Quoting: Collaborate with regional marketing managers to efficiently respond to quote requests.
• Technical Marketing & Collaboration Content Creation: Produce high-impact technical marketing materials, including whitepapers, webinars, and technical trainings.
• Event Support: Assist with preparation and execution for industry trade shows showcasing Broadcom's solutions.
• Cross-Functional Communication: Act as a proactive liaison connecting management, R&D, customers, and internal/external partners.
• Required Qualifications Master’s degree in electrical engineering, Physics or closely related discipline 6+ years of experience in product management or technical marketing in a B2B environment Desired Skills and Expertise Profound knowledge of optical semiconductor devices and/or optical communication and sensors Solid background balancing semiconductor technology with business economics Experience leveraging AI tools to optimize productivity and execute marketing tasks efficiently Advanced proficiency in Microsoft Excel and/or Google sheets for financial modelling and forecasting General Requirements Spoken and written proficiency in English.
• A willingness to learn German and develop local communication skills is highly valued.
• Exceptional written and verbal communication skills; a collaborative, team-first mindset.
• Openness to master and utilize Broadcom’s proprietary product management tools.
• Act as an interface to sales and R&D as well as to customers and distributors.
• Ability to travel up to 10% of the time.
• We will also consider qualified applicants with arrest and conviction records consistent with local law.
• If you are located outside USA, please be sure to fill out a home address as this will be used for future correspondence.