Catalyst Partner Marketing - EMEA

About This Role

• This role is a critical bridge between ESG’s marketing and product teams and our Catalyst Partners.
• You are the ambassador for our product portfolio, empowering these partners to sell effectively and build their own brand while aligning with ours.
• You act as a consultant, content creator, strategist, and facilitator, ensuring mutual success.
• Key Responsibilities Partner Marketing: You will be the liaison for Catalyst Partner sales and marketing teams with internal Product Marketing leads. ( Technical Product Marketing, AR/PR, Social Media, Marketing Operations, Content Marketing, Product Management and other subject matter experts ).
• This may often require localization and/or adaptation of content to the needs of the Catalyst Partner’s franchise market and their brand requirements.
• You will also need to create new, market-tailored content, develop co-marketing initiatives that drive awareness and product adoption.
• Strategic Product Positioning: You will be the advocate for ESG products and guide Catalyst Partners as they execute their go-to-market strategy.
• You will provide advice and guidance on product positioning, messaging, and value propositions that resonate with enterprise security buyers and align with the market landscape.
• Catalyst Branding: The success of the Catalyst Partner model is predicated on their being recognized as a provider of added value.
• You will help them to develop their brand while maintaining the integrity and goodwill of the underlying Symantec and Carbon Black brands.
• This will include coordination with ESG Social Media campaign and aiding the Catalyst Partners as they grow their cybersecurity brand awareness and strength.
• Market and Competitive Intelligence: You will collect and share internal and externally collected market research to identify trends, customer needs, and competitive dynamics.
• As the Catalyst Partner interface to ESG CI and AR resources, you will need to proactively share non-public competitive assets as well as understand specific geographical needs to be addressed in QBRs and Annual Business Plans.
• Go-to-Market (GTM) Leadership: The Catalyst Partner’s success is your success.
• You will regularly meet with Catalyst Partner cross-functional teams to help with strategic planning and the execution of successful GTM plans.
• On a regular basis you will meet with the teams to ensure ESG brand standards are met, provide expertise, obtain resources, and resolve issues.
• Sales Enablement: You will work with the centralized Enablement, TPM and PMM team to equip the sales team with tools, training, and resources to effectively communicate the value of our security solutions.
• This includes the delivery of sales guides, presentations, and competitive battle cards; and may include Catalyst-branded versions of internal resources.
• Performance Metrics: Define and track key performance indicators (KPIs) to measure the success of product marketing efforts and inform future strategies.
• We will also consider qualified applicants with arrest and conviction records consistent with local law.
• If you are located outside USA, please be sure to fill out a home address as this will be used for future correspondence.