Developer & Partner Marketing Communications Specialist

What You'll Do

• The DevRel & Partner Marketing Manager is responsible for aligning ADI’s narrative across developers and partners and executing marketing programs that drive reach, relevance, and conversion.
• Key responsibilities include: Own the end‑to‑end execution of marketing campaigns supporting Developer Relations and strategic partnerships, from campaign planning through delivery, optimisation, and reporting.
• Align the external narrative between ADI, developers, and partners - ensuring clear, consistent storytelling that reinforces ADI’s value proposition and technical leadership.
• Act as the marketing execution counterpart to DevRel and Partner teams, translating strategy into concrete programs, timelines, and assets.
• Shared Responsibilities (DevRel & Partnerships): Messaging & Story Alignment - Ensure external developers and partners are aligned to a shared story, positioning, and messaging framework that supports ADI’s goals.
• Co‑Marketing Execution - Execute co‑marketing initiatives with partners in line with ADI brand, legal, and communications guidance - covering content, campaigns, launches, and promotions.
• Web & Content Coordination - Own marketing‑driven web content execution: what content goes where, through which channels, and by when - ensuring consistency across developer.analog.com and partner‑facing surfaces.
• Program Reach & Impact - Grow the reach and effectiveness of programs within remit through channel optimisation, campaign iteration, and performance‑driven decision making.
• Partnerships‑Specific Responsibilities Ensure all partner‑facing marketing content is co‑branded, compliant, and on‑message , working closely with legal, brand, and communications teams.
• Coordinate partner marketing deliverables including landing pages, joint announcements, campaign assets, and supporting content.
• Track and report on partner marketing performance, providing insight into reach, engagement, and downstream impact.
• DevRel‑Specific Responsibilities Plan and deliver targeted developer marketing campaigns designed to attract developers to the ADI Developer Portal and related assets.
• Oversee content distribution across key developer channels including social media, newsletters, blogs, and third‑party developer platforms.
• Optimise the developer conversion funnel —from awareness to sign‑up, SDK download, repository access, or other defined activation points.
• Partner closely with Developer Advocates and engineering teams to translate technical assets into compelling, marketing‑ready materials.
• Outcomes & KPIs Define, track, and report on marketing KPIs including reach, engagement, conversion, and program effectiveness.
• Continuously optimise campaigns and content based on data, feedback, and performance insights.
• Demonstrate clear contribution to developer adoption, partner amplification, and overall DevRel business impact.
• Role & Responsibility (ADI Standard) Lead by influence across Marketing, Developer Relations, Product, and Partner teams to deliver aligned, high‑quality marketing programs.
• Demonstrate strong marketing execution capabilities in technical or developer‑adjacent domains.
• Bring structure, clarity, and operational rigor to marketing execution in a fast‑moving, cross‑functional environment.
• Demonstrate excellent communication and presentation skills; strong analytical problem solving; competitive drive; initiative; relationship‑building; and cross‑functional collaboration.
• Requirements Location: EU (preferably Ireland) Proven experience in B2B, developer, platform, or ecosystem marketing , with a strong focus on execution and measurable outcomes.
• Demonstrated success running multi‑channel marketing campaigns, including web, content, and digital distribution.
• Experience working with external partners, agencies, or vendors on co‑marketing initiatives.
• Strong communication, collaboration, and stakeholder‑management skills.
• Analytical mindset with comfort interpreting performance data and optimising campaigns accordingly.
• Education: 3rd level Bachelor’s Degree (or equivalent experience); technical background preferred.
• Travel: Yes (as required for partner and marketing activities).
• For positions requiring access to technical data, Analog Devices, Inc. may have to obtain export licensing approval from the U.S.
• Department of Commerce - Bureau of Industry and Security and/or the U.S.
• Department of State - Directorate of Defense Trade Controls.
• As such, applicants for this position – except US Citizens, US Permanent Residents, and protected individuals as defined by 8 U.S.C. 1324b(a)(3) – may have to go through an export licensing review process.
• We foster a culture where everyone has an opportunity to succeed regardless of their race, color, religion, age, ancestry, national origin, social or ethnic origin, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, parental status, disability, medical condition, genetic information, military or veteran status, union membership, and political affiliation, or any other legally protected group.
• Job Req Type: Experienced Required Travel: Yes, 10% of the time Shift Type: 1st Shift/Days